WP Elevation Outsourcing; Dean – Jenyns Webinar

by David Jenyns on August 4, 2014

Hit Play Or Download MP3 (Above)…

Name: David Jenyns
Industry: Internet Marketing, Outsourcing
Website: www.melbourneseoservices.com

dean-dave wp elevation


David: I’ve run two on outsourcing, a full day one. What I’m going to do here is cherry pick all of the best ideas and then just give them to you in rapid flow succession. I’m pretty sure Troy will make the recordings available. That way you can go back and pull out the bits that are relevant to you. I’m definitely going to make sure that I hit the different stages, so no matter where you are with your outsourcing journey, you’ll get something of value here.

That photo there was taken from the first workshop that ran on outsourcing. I really feel like outsourcing, which we hit on in that initial video, is one of the biggest leverage points in any business. There are a few reasons for that. It just creates such a huge opportunity to grow your business by giving you extra wriggle room, this margin for error which often small and medium sized businesses don’t have very much of.

Just when you’re getting up and going and you’re getting that momentum together, you’re often times operating on the knife’s edge and it could go either way. Outsourcing, when you do it correctly, really gives you that margin for error. I think the first thing we need to do is recognize where we are in this entrepreneurial journey because outsourcing will provide solutions to some of the questions and problems that you have in growing your business. But those solutions will depend and vary depending on where you’re at in this evolutionary cycle.

I came up with the framework called the four stages of entrepreneurship. I’ll just briefly walk you through each of the stages. I want you to say ‘aha’, or recognize when you can see what stage that you’re in. Stage one, this start-up entrepreneur, is someone who is just getting the business together. Typically they’ve got loads of ideas, lots of energy. There is very little focus though, because they might be trying two or three or five or ten different projects. It’s like they’re digging, if you imagine metaphorically speaking, all of these little holes in a big field. They’re digging really little holes but they’re never really going very deep on any one particular idea.

So they’re starting lots of projects but they’re not really taking them through to completion. These are the types of people who are trying to please everyone. They’re trying to be something to everyone as opposed to getting a really clear target. As an entrepreneur you’re often out there chasing the work, trying to win work and get a job. Once you win it, you forget about everything else and you start doing the work. You’re trying to deliver to the client. Once you finish delivering that project, then you start chasing the work again.

In this initial stage of entrepreneurship, the biggest leverage point is you. You’re the one who is getting in there and doing the work and getting it done. Now for this stage one type of entrepreneur, you don’t want to go out and get a huge VA team or a team of outsourcers to put on the payroll because you heard that outsourcing was a great idea. What’s most effective for this level one start up entrepreneur is just getting one assistant. Typically it’s just one VA who might be able to help out with the admin type tasks, tasks that keep you busy, that busy work. That’s stage one.

Then you’ve got the level two entrepreneur. This is the person usually who is now channeled into the actual business model that they’re providing, what it is that they’re offering to clients. They’ve got a suite of products that they’re offering and they’re really trying to make the clients happy at this point in time. They’re still doing all the work all the time. It’s a little bit of a case of swapping time for dollars. This level two proven entrepreneur, I call them proven because they’ve now mapped out a little bit more about their business. They’ve got a bit of proof of concept.

Level one entrepreneur is just trying all of these different things, where level two entrepreneur has got a little bit more focus. But they’re still stepping into all of the different roles. So they’re hopping into marketing, they’re hopping into fulfillment, finance, legal. They’re a little bit of a jack of all trades, just doing what needs to be done. At this point in time, the proven entrepreneur, for them to break through and the solution that outsourcing can provide, is starting to plug assistants or team members into specific roles within the business.

A level two entrepreneur, you’re typically delivering the same product or service, so you get benefit from training your team up and letting them handle some of the repetitive work, or recurring work that is core and fundamental to the business.

Then you shift into stage three which is more the systematic entrepreneur. At this point, if you think about that progression: stage one, lots of ideas and very little focus, jumping from one opportunity to the next. The proven entrepreneur, level two, they’re doing a little bit of everything. They’ve got a bit more focus and they know what they’re offering but they’re still just doing everything.

Level three entrepreneur, at this point they’ve built up a bit of momentum. They’ve got this good lead flow coming into the business because they’ve got a few runs on the board, maybe they’ve already got some good quality clients who have enabled them to collect testimonials. They’re starting to get referrals. At this point in time, they often start to bring team members in. They recognize that they can’t do everything themselves. The issue here becomes, it’s almost like they’ve got this big to do list of tasks that need to be done. They just start assigning them out to different team members.

As the systematic entrepreneur starts to grow, maybe they’ve got a few different team members. On day one they’re listing out all of the to do items for one of the assistants. Then they’re moving onto the next assistant, listing out all of the to do items that need to be done. Then they move onto the next assistant and list out all of the to do items. By the time that day is done or the next day begins, they have to go back to assistant number one and list out a whole lot of new to do’s.

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