Mike Koenigs
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Name: Mike Koenigs
Industry: Online Video, Online Marketing, SEO, Traffic Expert
Website: Traffic Geyser
Product: Traffic Geyser
Mike Koenigs’ Bio:You might just know Mike Koenigs as the brains behind Traffic Geyser – a revolutionary content publishing platform for videos and much, much more. Well here’s maybe a few things you didn’t know. He’s been in the game for years making the first branded ever CD Rom game. He’s consulted for several Fortune 500 companies including Sony and Twentieth Century Fox. He’s worked with Deepak Chopra and Tony Robbins.
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Interview Transcript: Click here to download the PDF transcript.
David Jenyns: Welcome guys to another call for theSEOmethod.com. We’re extremely lucky and privileged today to be joined by Mike Koenigs. For those who don’t know, he’s been in the game for years. He’s literally been in the game, because he got his start making the first games. He got known for making the first branded CD-ROM game.
He’s consulted for some Fortune 500 companies, including Sony, 20th Century Fox and Dominos. He’s worked with Deepak Chopra and Tony Robbins. More recently in the internet marketing world, he’s known for his service Traffic Geyser which really does make up a large part of the SEO method. I’d just like to welcome Mike Koenigs to the call. Are you there Mike?
Mike Koenigs: I am. Thanks for having me Dave.
David Jenyns: A pleasure. I’ve got a series of questions that my listeners are eager to listen to. So I’ll dive straight in. I know you’ve got a really strong background in video marketing and also just online marketing. When you’re first starting up a new website, how do you drive traffic to a website when you first set it up?
Mike Koenigs: There are always two primary methods of course. There is the paid method and the free method or what we call organic traffic. So if we’re starting at square one, that’s what it’s all about, You’re either doing paid ads somewhere or another or partnerships. In my case my specialty is getting organic and using video and more specifically social media to do it. Video is a huge part of this but I always tell people if you really want to take advantage of getting a massive amount of social media/video traffic/video/organic you’ve got to look at this like spokes on a wheel.
The main things that everyone needs to understand is Google rewards you for frequent, relevant content. I often get people saying, I put a video up three months ago and I don’t get any traffic. Would anyone ever expect to put an ad in a little magazine in a small town a thousand miles from you and expect to get any traffic or to get regular traffic? The answer’s no. Anyone who builds a business does this on a frequent ongoing basis, That is number one.
Number two is you’ve got to create relevant content. In other words you can’t be talking about snail collecting to hunters, for example. It is just a mismatch. So in our case, what I teach people to do, is create simple short videos that range anywhere from thirty seconds to three and a half minutes. It turns out that the average viewer on YouTube watches videos that are about three and a half minutes long each on average. They spend an average of twenty-seven minutes per session watching videos.
What you want to do is name these videos that you make, the same names that people are searching for. What you’re going to do if you’re smart, is you’re going to use some tools, like we recommend HexaTracker and another one is Marketer Samurai, which are two really good tools. Of course you can use the free tools from Google as well. Do some keyword research on whatever topic it is that you are focused on generating traffic for.
The key is, answer some simple questions and name your videos the same things that people are searching for. There are some tricks to determining where the competition is and that kind of thing. You submit them and ideally you’re going to submit videos because it is the most popular content online, to as many video sites as possible. You’d want to social book mark those videos so the social book marking sites grab. You’d want to put them on social networking sites like Facebook and MySpace and Twitter.
You’d also want to create podcasts out of them and submit them to podcast directories. If you were smart, you’d also put them on as many blogs as you could. You’d also transcribe your videos and turn them into articles You would turn them into blog content and then you’d social book mark the blogs. So it sounds like a lot of work and that’s really why I designed Traffic Geyser in the first place. Traffic Geyser essentially automates that entire process. If you had to do all this stuff, it would take you about a week per video to submit to all the places that we go out to.
Traffic Geyser not only does all this stuff but we’ve paid close attention to what Google is doing at any given time. So if we notice that Google is showing a tendency or pattern of blocking organic listings when it sees a whole bunch of similar content from a lot of similar places, we’ll vary the frequency that we actually submit your content, so Google recognizes it as being unique.
The other thing we do is, we have a scheduler built in so you could make maybe twenty different short little videos, schedule each one to go out maybe a day or two days apart. So effectively, you can blast your content and dominate keyword listings rapidly. The net result is when you use this basic formula what ends up happening is, you dominate organic listings.
Also because your content is going out to so many authority sites in different orders, you’ll frequently dominate four, five, six, even ten out of ten listings on a top Google page. Google won’t see it as being duplicate. A lot of authorities are pointing at you saying, this is important stuff. One thing that most people learn when they do paid versus organic search engine optimization, a paid listing is a third less likely to get clicked on over an organic listing. If you own a lot of organic listings in the top pages, you’re going to get a lot more clicks.
I know that was a lot of content, but this is a recording so I hope your folks will be able to either have this transcribed or listen to it again.
David Jenyns: That was fantastic. You touched on a few really key points there, especially giving Google what they’re looking for, that’s absolutely key. One word you used as well, you used the word formula, and that triggered something for me that I know you’re known for when it comes to actually generating the content. That is the 10 x10 x 4 formula. Perhaps you could talk a little bit about that formula.
Mike Koenigs: Yes, any business, anyone, anywhere it doesn’t matter if you’re an internet marketer, it doesn’t matter if you’re a chiropractor, a doctor, dentist, lawyer or you’re selling a product or service of any sort, or you have a hobby, you basically build a relationship with a visitor, viewer or a friend or whoever it is by answering questions. Whenever those questions are being answered in a way that doesn’t appear to be self serving, in other words it’s not marketing or sales, they’re more likely to trust you and believe you and even like you. It just makes sense.
We all love to be around people who are super knowledgeable but operate from a place of giving versus asking and taking. Once you’ve developed a relationship with someone, people are very likely to say, what do you have that I can buy? Do you have any products of services? I’d like to hire you, I’d like to get your stuff. It’s just a natural pattern of relationship building.
The basic idea behind the 10,10,4 is, I had a lot of objections when I started internet marketing, doing video marketing specifically because people would say, I don’t like the way I look, I’m not comfortable on camera, I don’t know what I talk about, I have no idea how to create stories and scripts. I thought why don’t we come up with a simple formula people can follow step by step? Here’s the way it works.
I might do it with you right now, and I’d say hey, Dave, you’ve been interviewing people, you’re also an expert in SEO. So what are the top ten questions that you get asked all the time? Maybe give me three of them, what are the top ones?
David Jenyns: How do you get to the top of the search engines is probably one of the first ones. There are a lot of questions in regards to myths that you get. Like, blog farms, are they a good strategy or what’s a good strategy for getting particular rankings? Some of the other questions we get are, how do you build your own network of sites?
Mike Koenigs: Great. I’m going to ask you to introduce yourself and then I’m going to ask you one of your top questions, you’re going to say the number one myth that I get, such as what search engine strategy definitely does not work and why. At the end, tell me where I can go get more free videos just like this one. So we’ll make up a domain and you’ll say the seomethod.com.
David Jenyns: So you want me to kick off with what’s the biggest myth?
Mike Koenigs: Yes we’re going to do the biggest myth. So introduce yourself, tell us where you’re from, then tell me what the top ten question is and the answer and tell me where to go to get more. I’m going to time this.
David Jenyns: This is David Jenyns from theseomethod.com. I’m just going to answer one of the biggest myths that people always ask when they first get started in search engines. I get this question all the time. People come on board and they want to know, are blog networks a way of gaming the search engines and can they actually hurt your website rankings? The long and the short of it is, it really does depend on who’s setting up the network and how it’s structured. There are a few key questions that you need to ask to make sure you’re going after the right blog networks. If you want to find out more about those, head over to theSEOmethod.com.
Mike Koenigs: Ok great. So that whole thing was 45 seconds. I think you did a great job. You told me who you were, where you’re from, what the question is, you answered it and told me where I could go to get more. What I would probably do if I were you is, I’d give them a little more meat. In other words, I’d give someone a specific example of what does work, what you’ve seen work, and something that doesn’t work. The more specific you are, the more likely they are to believe you and trust you.
After all, you’re promising something in your headline. The title you might go after here, in terms of what you’d optimize for, is Do SEO Blog Farms Work? Or something like that. I’m just doing a quick search here and there are about 113,000 competitive pages for that. I didn’t put quotes around it but the top one just says Building Blog Farms for SEO and there’s an SEO web posting. There is How to Create and Use a Blog Farm, How to Make Money Online with SEO.
The bottom line is, I don’t see any videos here. So if you just made a little video like that, using a cheap $100 camera like a Flip or even a web cam and you submitted it, there is a very high probability, almost for sure you would instantly, it would show up in about fifteen minutes some of your content, and you would probably have a Google top ten in less than twenty-four hours.
What you’d probably want to do here is a little more keyword research. So if I just went to the Google keyword tool, which I’ve just done; I just type in Google keyword tool. I then type in blog farms and I’m also going to do SEO blog farm. I’m doing this in real time, we didn’t plan this. I’m looking at Monthly Global Search Volume here, and the top one is Farm Blog and Farm Blog Spot, Blogs Farm. So obviously farm blog is about real farms but you’d basically find some keyword phrases that would somehow be related to this.
You’d pick that keyword phrase, make a video that uses those keywords in it and submit it. I don’t know if that would be money phrase but it would certainly be a way to find and target and get people who were interested in SEO who are probably more advanced because they know what this is, to come to your site. If you offer them the top one hundred myths about search engine marketing as a little e book which would basically be a transcript of all your videos, and then your top twenty videos, that would be a pretty compelling reason for someone to join your list.
Bottom line is, we could sit here and do twenty of these little interview questions and probably in less than an hour we could broadcast them out in almost no time and in an afternoon, you could be almost be guaranteed you could completely dominate a search engine niche using the strategy. There is more to the 10,10, 4 than this, but we’ve made a good start. We started out with the frequently asked questions but the next ten videos we make, the next ten are the should ask questions. If I say, Dave, how long have you been doing SEO?
David Jenyns: A good seven years now.
Mike Koenigs: Ok you’ve been at it for seven years. In order to learn what you’ve learned, you’ve gone through a lot of trial and error, studied a whole lot of stuff, you’ve probably bought a whole lot of products, some of which work, some of which don’t work and you’ve arrived at certain conclusions.
If I came to you and said, Dave, I went a crash course in search engine marketing and I want you to tell me, if I wanted to learn as much as you know in as short a period of time as possible, what should I ask you right now? What is the number one thing that makes the biggest difference?
David Jenyns: The biggest thing you could learn is how to have a system and a method in place that you can repeat. It doesn’t mean that there is an exact or perfect formula for getting rankings. There are a few golden rules to be following. It is all about getting your inbound links with the right anchor text from a variety of different sources. It‘s just a matter of coming up with a repeatable process that you can put in place so that you can then be outsourced.
The real key, the leverage that you get, is the outsourcing of that method. You can keep on learning different tricks and tactics and there is a new one popping up every week. The real key is actually getting something into place and getting it actioned.
Mike Koenigs: Great. This is what is interesting about this. They should ask questions, it doesn’t matter what the business is, they’re all basically the same. In your world, what a lot of people are looking for, they’re looking for a magic bullet. They’re looking for a shiny object they can game the system, get an unfair advantage and get a whole lot of traffic really fast.
I would suspect at the end of the day, there is no such thing. If there is such a thing, you really run the risk of getting banned and getting your domain banned by Google when you get caught. Eventually they will, because they’ve got a dedicated staff. Am I right or am I right?
David Jenyns: Spot on.
Mike Koenigs: Instead of trying to game the system, you should focus on, like you said, building a replicable system which generates consistent results and then outsource that method by maybe creating some good training materials that you could give to someone who doesn’t cost a lot of money and you can virtually be guaranteed that you’re going to be making some money. So what you need to do is create some good content and give Google what it rewards you for, which is frequent relevant content.
What we’d do is construct the question in such a way of the most powerful single strategy for getting massive search engine results. So if I did a search now on best SEO tip, best SEO strategy might be another one. I’m going to check out the Global Monthly Search Volume. We’ve got search engine optimization, 823,000 searches, and I can guarantee that’s going to be hyper competitive. There are a whole lot of varieties here.
I’m going to try best SEO strategy and see how many times that gets searched for. So what I look for is, any time there is under 300,000 results, I know I can dominate and actually score very high. I didn’t put quotes around this and I got 8.2 million competing pages. However, none of these that show up are videos. I’m looking through right now and I always look for video icons. It’s not until I get to the third page and there’s a video for Best Business Ideas for Your SEO Strategy and it’s on Metacafe.
Because there are no videos, if you worked at this and you focused on a series of keywords and built your campaign on the series of keywords and you were consistent about delivering this content, which is very important, and put it in lots of places, I’d say wouldn’t common sense dictate that would probably push you to the top?
David Jenyns: It does. A lot of it has to do with putting out that good content. Really good natural SEO happens by putting out good content. People start to link to you because you’re putting out good content. As long as you’re following the fundamentals with basic on page optimization, you really can’t go wrong.
Mike Koenigs: Just to review what we’ve done: first of all you come up with the top ten questions. The second part is coming up with the ten should ask questions. When people hear this, they clearly recognize you as being an expert and an authority. Then we get to the 4 of the 10,10,4. At the end of every video, you always say, if you want more, go here, basically a call to action, telling them where to go.
The second video is what you put on your squeeze page or your lead page. Hi, my name is Dave, I’m the founder of the SEO Method. I’ve been doing SEO for over seven years. I want to give you twenty videos that will teach you the most powerful strategies and tactics that I’ve learned in the past seven years of doing search engine optimization. All you’ve got to do, is enter your contact information, I’ll send you all twenty videos and this free special report The Top One Hundred Mistakes Most Companies Make To Get You Banned from Google Forever.
You put a little scare in there. Myth busting is very powerful. All those little techniques are just from transcribing your videos. The third video is what we call our thank you page video. Hey, this is Dave. I want to thank you for taking the moment to enter your contact information. I just want to let you know I’m never going to share your contact info with anyone. You can always opt out. Just send your confirmation link. Click on that link and I will send you all twenty videos.
The fourth one is what we call the buy my stuff video. What I’ve been telling people these days is to combine number three and number four together. This essentially means, hey, I have something else for you. I’ve got a new product I’ve just created. I’d love you to do a free trial. If you just cover shipping and handling, I’ll send this out to you. If you like it, keep it, I’ll bill you the balance whatever that number is, thirty days from now. If you don’t like it, send it back and you owe nothing, no hard feelings.
The bottom line is, at some point after people watch all your twenty videos, they’re going to want to buy something g from you. You’ve established yourself as a credible expert and authority. By giving that stuff away, they’re going to like you. They’re going to say, what do you have to take this the next step? I want you to help me. Tell me what to do. I’m not even going to tell you what to do, I’m going to show you what to do. I’ll coach you or whatever it is. Put them on a continuity program or something like that.
It’s a perfect strategy and it works with literally any business.
David Jenyns: Fantastic. I think coming back to that thing I was saying, the biggest should ask question being, having that replicable system in place. You’ve really given a system there someone can follow and take and use and guaranteed they will see fantastic results.
That’s something I think when someone’s first starting out they can use. You’ve had over three hundred different websites, and numerous products. When you’re launching a website, is that the formula you follow, or do you have other things you do as well when doing some initial marketing for a website?
Mike Koenigs: Here’s what I’m going to do. I’m going to answer your question, but first I’m going to tell you a story that’ll explain something I just did that worked really well. As usual, I’ll always say I don’t ask someone to do something I don’t do myself. Actually two of the three are going on right now. The first one was with a gentleman called Bill Glazer. Have you heard of him?
David Jenyns: Yes.
Mike Koenigs: He’s Dan Kennedy’s business partner. Dan is arguably one of the greatest direct marketers alive. Bill have a new book coming out. Anyone who’s ever written a book learns very quickly that selling a $20 book is harder than selling a $500 or $1000 product online. It’s just getting people to take action for a little book is tough. He came to me and I’ve done a lot of stuff in the publishing and author space. I’ve worked with a lot of authors. My wife is a two time best-selling author and I’ve worked with a lot of best sellers.
He heard my name come up a lot of times and he said, Mike I’ve got this book. I want to sell 25,000 copies before the book is actually available so it’s instantly a best-seller. So it’s a tall order. I said, why don’t you come in? I’ll sit down with you in my studio and we will record 10,10,4.
In this case, we ended up only recording nine videos. I recorded these nine videos and I went through his book and I found the top questions that I wanted him to answer. I also sent out a message to my data base and I said, I’m going to have Bill Glazer, Dan Kennedy’s business partner in my studio. We’re going to talk about Outrageous Advertising, that is the name of the book he has, what are your top questions for Bill?
I usually get several hundred questions right away, so I basically took the top questions I had from my list and then the top things I had from browsing his book that I wanted to know more about. I had him sit down and I interviewed him.
Every interview is anywhere from six minutes to sixteen minutes in length. We sent them out with Traffic Geyser. We did some keyword loading. I did some keyword research. I plugged him and some of them I said, interview with Dan Kennedy’s business partner, Bill Glazer because I know Dan Kennedy gets searched for a lot.
Other ones were Small Business Advertising Tips, and things like that. I did a bit of keyword research, plastered it out and in general, those videos are generating about up to twenty leads a day. That might not sound a lot but if you take thirty times, if you take it as conservatively, ten a day, that’s three hundred leads a month. Not only am I adding them to my data base but I’m actually sending people to Bill’s website to buy his book. On average about 30% of them buy the book. So I’m selling books every single day. He upsells them into other programs and I’m getting paid an affiliate commission. Very good.
The next thing I did was, I blasted it out to my own data base. I’ve got about 100,000 on my data bases right now, sent it out and sold over 400 copies of his book plus a whole lot of back end upsells. That’s pretty good. Bill sends me a video message saying, I’m blown away with the results I’ve got because you’ve been my number one affiliate for selling my books and I’d like your permission to use these videos and promote them to my list and my data base of 200,000 names. I think, do I even have to ask? I said, Bill, of course.
He sends out a mailing to his entire affiliate base first. He said, just got back, I’m so blown away. I did this interview with Mike Koenigs at his studio promoting my book,. It’s been a big best-seller. Why don’t you check out the lead page he put out and you can see what these are. He basically sent out his top affiliates to my website where I got a bunch of them opted in. I sold sixty more books and I got to parasitically grab his best affiliate data base, this is what my guess is, so now they’re part of my data base.
I gave him all the videos. He put them on his own blog. He’s sending his 200,000 to the blog to watch videos for nine days straight. He sends me this video saying, I’m selling as many as five hundred books a day. So 9 x 5, so even cut it in half, that’s thousands of additional book sales, and I know it was more than that. He told me what the final numbers are.
It made me basically famous overnight to his entire data base of almost 200,000 because he’s always mentioning my name. You get to see me asking him questions and we had a really good rapport on camera. Why does this matter? It’s because what’s beautiful about this strategy is you don’t have to be the expert. You can go to someone else who’s an expert and be the interviewer, or what I call the reporter. It’s a very powerful strategy.
The next thing is, these can be used in a ton of different ways. When I know that someone’s got a new product coming out, I try to secure an interview with them. I bring them into my studio, I sit down. But I also go to trade shows. I’ll bring one camera, a little portable tripod, set it up, clip on a microphone, interview them right there. It’s easy to get anyone to do an interview. Once you build a reputation for that, you get people coming out of the woodwork asking you to interview them and they’re going to promote you to their data base.
I’m parasitically generating thousands of new opt ins every month from other people’s lists. When this thing gets broadcast, you’re going to get the attention of the media. They’re going to see you and they’re going to say, this person is clearly knowledgeable. Think about it, what’s a reporter going to do when they want to find the answer to something, they go out and search for an expert.
Looking at an article, or finding something in an article directory versus actually bumping into a video with someone who clearly knows what they’re talking about and then gives you the opportunity to get even more, who do you think they’re going to call? If you’re dominating the organic search engine listings, who do you think they’re going to pay attention to? Who’s going to get the traffic? This is just a win win all around the block.
It’s my belief that video is, among anyone who knows anything, that this is the way to market nowadays. You can clearly demonstrate that your product or service works. You can clearly demonstrate that you know what you’re talking about. People can immediately determine whether they like you if they want to do business with you. Your personal brand is the most valuable thing you can ever create. This is the thing that gives you immense leverage no matter where you go.
Speaking from experience, I’m just a guy who grew up in a little town in a lower middle class home. Now I fly around and people stop me in airports and say, I watch your videos all the time. You’ve made a huge difference in my life. They treat you like they saw you on TV.
David Jenyns: I think the expert positioning you get as well, it’s almost like you’re getting an endorsement for that person you’re interviewing as well. That rubs off on you and further positions you as the expert. It’s almost like a snowball. Just look at what you’ve done in the internet marketing niche and come out from the gate. Traffic Geyser is only a couple of years old now and you’ve really positioned yourself now as one of the big boys who rubs shoulders with the big names. The effect as well is fantastic and I think it could work in any niche.
We’re talking about internet marketing here but when we talk about the SEO method and applying it and using all of these different steps, if you applied that to any other niche, because internet marketing is light years ahead. Probably the only niches that would be ahead of internet marketing are gambling and porn. We’re so far in advance. If you took this out to dentistry or if you took this out to your local car shop or something like that, there is so much potential there for pretty much dominating a niche.
I think that is a big reason I see Traffic Geyser playing a really big part. We talked a little bit about doing some interviews and trying to use that 10 x 10 x 4 formula like you did for launching Bill’s book. That was setting up a new website from scratch. You have lots and lots of different domain names. Is there anything else that you do, or do you purely focus on just using the Traffic Geyser service? The good thing about Traffic Geyser is it hits multiple things. You’re obviously getting podcasts, social book marking, blogs, transcription and then you’ve got all the video benefits as well.
There are a lot of different things that you’re hitting there. Are there any other things that you do for ranking?
Mike Koenigs: Yes, what I typically do is, first of all when I’ve got anything going on, I create like a product demonstration. I optimize for that. I have a strategy for that I call standing on the shoulders of giants. So if I can associate my name with someone else’s name and embed that with the keyword, I’ll do that. I’ll also do tagging where I’ll share tags with the most popular videos which are on the various sites.
Everything I do revolves around number one, an offer. Without an offer you’ve got nothing. What you’ve got to do is have a list building strategy. Every single time I do anything is, how am I going to generate a list and who is that audience, what is the message I need to deliver to them, in other words a message to market match and what is their pain? Then I figure out what product I want to sell to them.
The beauty of a system like a 10, 10, 4 is, it’s designed to attract the people who you want to sell something to into a list. You then build credibility and trust and affinity with them and build that relationship in such a way that it is automated and then get them to buy your stuff. If I’m doing an affiliate sale, for example I was involved in producing a product with Tony Robbins recently.
For that I created a series of outbound videos, broadcast them out again. My name associated with Tony does great things. I ended up doing an interview with him that was a tele seminar that turned into a bonus. That would be an example. Another time with the Bill Glazer I obviously gave that one away. I did another one with John Carlton the copywriter. It was a series of interviews I sent to my lead page. I ended up sending them over to either opt in or buy his product. When I introduced me with him, not only do I get the affiliation but I can promote it as well.
Let’s get really practical for a moment and let’s say you’re a local business. Maybe you’re a chiropractor or an auto dealer. If I picked an auto dealer for example, what do you want to do? You want to drive people to make calls and come in and test drive a vehicle. That’s the key to selling cars. Your goal is to show your inventory.
We’ve got a gentleman who I’ve got a great testimonial from. What he started doing is making mini videos of every single car and inventory and then he would name the video the car name followed by the city he was in and the state he was in. So if it was Nashville, Tennessee or Sydney Australia, a 1997 Mustang etc. I always tell people to try to do two videos, one with the location before the product name and model, and then one after. Basically submit them twice.
Now in the old days, you could take the same video and resubmit it multiple times but you can’t do that anymore without it causing you some duplicate content problems. This guy’s got hundreds of cars out there and when you search for used car and whatever the city name is that he’s in, his videos completely dominate the organics. Even if that car is gone, I tell people keep them up there. It’s an advertisement, it’s a billboard.
His whole goal is, that car is gone, but I’ve got these other ones in here and he’ll at least get the call. So every one of his videos will have a phone number right on what we call the bottom third, or right on the video, along with a link to or the domain name to go see the inventory of cars. You also want to make sure your description has a url embedded in it as the very first thing.
Even though some people say these days that Google doesn’t follow no follow tags, it’s rubbish. They still do. When you embed a url in your descriptive copy, a thing shows up as a link, it does generate back links for you. It’s not uncommon for a single video to generate several hundred back links within forty-eight hours.
David Jenyns: We know that is an absolute key factor in getting pages ranked. I’ve jumped over to Google and I’ve typed Traffic Geyser into the search engines to have a look at what you guys are doing. One strategy I’d love to talk about is, you’ve very much dominated the first page of Google. I’m having a look here and obviously trafficgeyser.com is coming up number one. There are also some other domain names where we’ve got Traffic Geyser SEO, trafficgeyservideomarketing.com, trafficgeysertrial.com. I’m having a look at those and it looks like all of them are yours or perhaps one of your affiliates or something like that.
You’re definitely dominating that first page. Perhaps you could talk to that strategy. It’s not video, there are more domain names that are coming up.
Mike Koenigs: Here is the basic deal. They are most likely all affiliates. That is the very first thing they are going to be affiliates that are doing it. We teach a lot of people strategies on how to optimize and do affiliate marketing and it just makes sense that our affiliates will do the exact same thing. Most of what you see up here is yes, our own content, or it’s our partners’. I don’t mind paying someone an affiliate commission if they’re successfully generating traffic and sales for us. In fact the reality is, I don’t spend any money at all on paid advertising because a) I’m not good at it and b) it’s risky. I’d rather pay per sale. Google isn’t going to do that for me so why not have someone else do it?
David Jenyns: I think leveraging of affiliates is hugely powerful because obviously you get super affiliates out there. They’re doing all the hard leg work for you and then like you said, you’re paying them based on the sales. So it’s really at no cost to you.
You mentioned you’re not doing any paid advertising, but you still type Traffic Geyser in then it comes up even in the page search as well, there are at least four or five people paying for the advertising that is ultimately driving the traffic to you and building your business.
So getting affiliates to help grow your SEO efforts is definitely an area we haven’t really talked much about in the SEO Method. Clearly from what’s going on over at Traffic Geyser, it’s a key strategy. Something that I’ve implemented in my stock market niche outside of theseomethod.com, but over in my stock market niche, affiliates really do drive a lot of the traffic and a lot of business.
We talked about so many things there, and I think anyone, if they went through they could pick out all the gold bits. I usually have a few regular questions that I ask people I interview. You’ve managed to answer quite a lot of them as we go. One of them is the single biggest opportunity you see for ranking. Clearly video is where you see the biggest opportunity. Do you have any more to add to that, or really video is where you go.
Mike Koenigs: The big thing is, I always say is it’s spokes on a wheel. Just doing a video isn’t enough and just doing an article isn’t enough. You want to have a concerted process and a system. The next thing that I think is really important just in terms of big opportunities out there (I know I’m not answering your question exactly, but I’m going to answer a couple of them at once) is where is the money?
The money right now is in local search. If you work with local businesses, everyone always needs leads. It doesn’t matter what the economy is like, businesses will pay for leads. Without leads they are out of business. It’s an evergreen business and in a great time you can get a lot for leads and in a bad time you can get a lot for leads.
The beauty of organic traffic and organically it’s especially those which are generated without tricks and without scams and without work arounds and without magic bullets; they’re generated with real content by real people providing really valuable information. So the conversion rate is going to be considerably higher.
Sometimes when you generate a lead via a scam or you generate traffic via a scam, people are always going to be disappointed when they get to your site. It doesn’t work. The work arounds are a big waste of time. If you spend you life trying to find free money, you’re going to be someone who is going to be broke and miserable your whole life. You can’t get something for nothing, it doesn’t matter how hard you try.
If you do it right and provide real content, not only are you going to get high quality traffic and high quality leads, but that stuff isn’t going to be taken away from you because it was built on and based on without lying. It’s built with integrity.
Another thing that can generate a great deal of income these days is actually providing social media marketing services to local businesses, small businesses. Everyone knows they need it, everyone knows they need to have better web marketing, they know they need to have higher quality traffic.
They want someone who knows what’s going on and can do it for them or with them. We have a lot of our clients or customers are actually people who start little multi media marketing agencies or social media agencies and work as consultants. Being able to help someone construct an offer, a lead page, create some content, even just taking testimonials and teaching them how to capture great testimonials.
What I always tell people is, if you want to get amazingly great results on products and services, what you should consider doing is getting a whole website filled with testimonials and have a great offer on there, something that has low risk. They can’t all be lying, that is a pretty good case right there. You can demonstrate your product or service being used and the results it generates, and I’d like you to try it out too and if you’re not happy, get your money back.
Talk about conversion rates! That’s crazy. It just gets back to, there is no magic bullet except just do it right. If you just think about it, take a piece of content and broadcast it out to the maximum amount of places that are going to give you links back to you which are social media sites in every format imaginable. You’re going to be appealing to people on their time, using whatever mobile device, or using a PC or laptop or soon in the living room, you’re going to be easy to find. You’re going to show up on lots of search engines.
Once again, the credibility comes from the fact that if you show up in a lot of places, you must be doing something right. That’s the beauty of good SEO. Again, trying to rely on tricks and scams, you’re messed up. It’s just a matter of time before you’re found out. All that extra time and effort, and all these work arounds, that same amount of energy could be invested in something that will never be taken away from you. Google will never punish you for giving them what they’re asking for and what they know their customers want.
The reason Google works so hard to filter out the rubbish is because nobody likes spam.
So why try to spam? Why try to come up with a scam and a work around when no one wants it?
David Jenyns: You’ve obviously been working with a lot of new people when they first come into Traffic Geyser. Is that one of the biggest errors that you see people make? They get that idea of trying to game the search engine or come up with a scam? Are there any other mistakes that people make along that same line?
Mike Koenigs: The big thing I would say is this. The biggest mistakes they make is they look for the magic bullet, they’re looking for something for nothing. It’s just plain laziness. The other thing they don’t understand is the psychology of how and why people buy. Let’s think about that a little while. I’ll ask you the question. What makes you want to buy a product or service?
David Jenyns: The biggest thing is, it’s going to solve a problem that I have. I believe in the fact that it is going to solve the problem. You were talking about testimonials before and that resonated with me. I’m mindful that when people are online, the biggest thing is how can you trust what people are saying?
Mike Koenigs: Exactly. The number one thing you need is social proof. That’s going to be what people want to connect with and see, is there someone who’s just like me who’s got results, who I actually believe and trust? That would be number one. Number two is, show me that it works. Demonstrate results. Number three is, establish yourself as a credible expert and authority. The fourth thing, which is really the most important, is have an offer.
You can give away a whole lot of content. You see this all the time. I will give you an example. This is the stupidest thing, but a reporter called me up. Do you remember when the real Steve Job’s blog was around?
David Jenyns: Yes, they did that on Twitter as well.
Mike Koenigs: Yes, great idea. It turned out that some reporter got a great deal of attention. He wrote this article how online advertising is dead because I only made $1000 and I had a million and a half visitors to my website. I couldn’t help saying to myself, you stupid idiot, you got exactly what you deserved. You blew your opportunity to actually build a credible name for yourself and become an authority. You squandered it either out of ignorance or something else. Here’s what I told the reporter.
I said it a lot nicer, but I wanted to say idiot in this review. I just don’t have a lot of patience for this stupidity. Here’s the deal. If he weren’t an idiot, what he would have done is presented some content. He clearly had some idea after all the blog comments and the visitors, of what type of person was coming to his site. It’s pretty easy to profile them based on what kind of questions they ask and what is important to them. He would have created a little free offer, an e book that would have provided some kind of value that would have spoken to that audience.
He would have said, enter your email address. You have a million and a half visitors. If you have a good opt in, a good offer on your site, when I create a single offer, I get 20 to 50, as high as 60% opt in rates. That’s to a single page that’s built to generate leads, as opposed to a blog which has a whole bunch of stuff on it.
There are a couple of lessons you learn about optimization and generating leads. That is, if you give people more than one option, they do neither. You give them one option which is sign up for my stuff or go away, they do one or the other. If your offer’s good, you’re going to convert most of them, or at least the ones that believe you. If you come from a place of speaking from your heart and being authentic, there’s a high probability they’ll believe you, especially if you have a bunch of testimonials so you’re associated with a celebrity or something like that.
The first thing is the basis of what he did, he had no integrity. He was a liar to start with, so that was the number one problem. Let’s say we get past that for a moment. He’d offer something really good to them and then even when he got found out that he was a liar, he would have said, I created this to do a test or whatever his story is, he could have spun it just fine. But I had so much great feedback from people who wanted to know about what I wrote about, I put together another guide. Then he could create continuity program. He could start doing advertising and promotion and actually delivering solutions that would help his viewer and help his subscriber to increase the quality of their life.
It’s a question of value. The bottom line is that guy could have made millions of dollars and he could have even transitioned from being a fake Steve Jobs to being a real person. He could have done it without losing a lot of these people. But the fact is, he didn’t develop rapport with them. He didn’t develop trust, he didn’t provide any value other than basically creating news porn essentially. It didn’t have high value.
That’s a long handed way of answering your question, but traffic by itself doesn’t mean anything if you don’t have a conversion mechanism in place. The best conversion is proof. Proof that what you have works, proof that other people use it in form of social proof, and being able to demonstrate before and after ease of use. Or, as I often teach, the Mary Kay solution: is it easy, does it work and can I do it? If you answer those three questions, and you can do it in thirty seconds, you own them.
You own that relationship, you’ve generated trust and people are going to flock to you. The other thing you do is, you generate authority. That’s done again by writing an e book, a special report or actually writing a book. I’ve been in the process now of writing a book and the way I do it is I answer questions on video and I have them transcribed. I give them to an editor who is putting it all together. You could basically write a book by just answering questions. You could probably do it in two weeks. Survey you audience, not too hard.
David Jenyns: One of the real take aways I’m getting from you and is echoing through a lot of what you are saying is, it’s all about giving really good value, serving the client, coming from the right place and then making someone an offer. So you want useful, but incomplete, that’s the type of information that you want to give and then you just make people an offer. If people just take that and run with that, it would be good.
Even if they don’t have the content themselves, you can do what you were talking about before, leverage off someone else, someone who does have that content. Then you become the conduit between getting their material out there and their ideal client using Traffic Geyser or any other sort of marketing. Everybody’s got something that they can build. You really want to be just giving clients good value and then making them an offer.
We talked about some of the mistakes people make when they first start out. I’m also interested to find out, because you’ve just launched yourself into this stratosphere as far as internet marketing, positioning yourself as an expert. What are some of the steps you took? Obviously there were the interviews and aligning yourself with the right individuals. Were there any other key things you think back now, after having achieved success, I can see that point there, when I did this, that created huge excellent results?
Mike Koenigs: There are a lot of ways to answer that question. I’ll tell you why I got to where I am right now. I’m going to read into your question and just basically say, if I knew then what I know now, what would I do to make the process faster?
Here’s the way it works. It’s so interesting. I’m going to get a little feathers and crystals on you here. The sooner you operate from coming from the heart, the place of authenticity and focus on giving first, without expecting in return, the faster you’re going to get where you want to get.
Even Google operates that way. It comes down to frequent, relevant content. The first thing you need to do is realize, and I learned this from the publishing world, it’s called the platform building. One of the products I created many years ago, it was the second information product ever made. It’s called Everything You Should Know About Publishing, Publicity and Platform – A Handbook for Authors. The website is everythingyoushouldknow.com. I’m not plugging that product so much as to tell the story.
I worked with a woman who is considered one of the greatest book publicists who ever lived. Her name is Ariel Ford. She basically quit the business because she reached a point where she just didn’t like working with authors anymore because she found she repeated herself constantly, everyone was looking for the magic bullet, everyone thought they had the next big book that should be on Oprah. They said if they’re not on Oprah , then it would be the end of the world or whatever it was. The reality is they weren’t ready.
No one ever becomes an overnight sensation. It happens very rarely, one in many millions. People who appear to become an overnight sensation are people who have been building a platform for an extended period of time and then everything hits all at once. It’s almost like the perfect storm occurs. Let’s talk about what the perfect storm is, and how that works and then I’m going to answer your question.
Number one, a platform is, by definition who you are, who you know, what you know, how big your list is, your reach, how many people like you who have essentially given you permission to communicate with their audience or their platform or their audience or their list, how media friendly you are, what kind of an expert, what kind of authority you are, who believes you are an expert or an authority, how many times you’ve been interviewed, how many articles you’ve written, how many books you’ve written, how many letters you have behind your name, i.e. if you’ve got degrees and stuff like that.
It’s all these things you earn. No one gives them to you and you can’t really buy it.
People who try to buy in are never really respected. That’s why second generation wealth is usually not respected. It’s one of the burdens, one of the curses of being born into money, because people say, oh it’s Daddy’s boy, it’s like so what, what good are they other than the cash they have? This is just human nature material.
What happens here is, if you become an expert on something and you can clearly demonstrate success and show a system and show proof that it works, showing physical proof, as in bank statements and photographs and it is verifiable, that’s great. I teach this in a formula, I teach people how to create a perfect video testimonial. You basically are story telling.
I’m not talking about making something up, I’m talking about actually weaving truth into a story that the human brain loves to hear. We all like a beginning, a middle and an end. We all love happy endings. We all love the story that someone came from nowhere and we all love the story of the small town boy who did good and the small town girl who did good. Everyone wants to hear it, it’s just the way our brains are wired.
The whole deal is, if you can tell stories within that context, it’s going to work. You’ll notice career sales people are story tellers, the greatest authors are story tellers. They understand. They either intuitively do, or they’ve learned how to tell great stories. There are also parables. The greatest story ever told of Jesus Christ for example. At least a lot of people believe it, and if you don’t believe in Him, there are other messiahs in every religion in some form or another and they all tell stories. They were all story tellers. They were wise.
I’m being very esoteric here, so let’s bring it down to how can I use this right now? First of all, understanding that there is a formula to selling, a formula to becoming successful is the first thing. There is actually a process. I always tell people the most important thing to realize is, you have to generate a system that consistently yields predictable results.
Let’s get back to the platform. If you want to generate a platform super quickly, what you want to do is hone a skill, become an expert in a tiny niche. A tiny niche is just fine. Prove that it works and give away a whole lot of information. Share and teach people your skill set. You’ll become recognized as that authority and someone is going to want that skill in their lives. From there, you’re going to build on it. I’m going to tell you my story and what’s happened and put this all in context.
Growing up, I was a small town boy and I had no resources and no mentors. I was the son of a barber, I was the oldest of four kids and was terrible at school. I had a C- average, but taught myself to program when I was fourteen. That was the first breakthrough to speak of. I had no mentors and was bad at school, and hated school and was rebellious.
Some people in the neighbourhood found out I liked computers so they said, can you teach me how to do x,y,z on my computer? Yes, I’d love to do that. It got me away from my situation. I got paid to do it and I got to be a hero for some people. I liked that. Then someone else, an insurance agent, said, can you make a data base? Someone else said, can you write some accounting software for me? So I started honing this skill set. I was sixteen, seventeen years old being treated like an adult and I got to be a little superstar for the first time in my life.
Eventually all I really wanted to do was write video games and play pinball. I got to know some computer pirates. They used to pirate software. One guy knew a guy who ran a MacIntosh game company. It was like, that’s what I want. He set up a meeting. I met the guy and he said, if you want to work with us, you’ve got to write a game.
So I went home and I taught myself how to write video games. I wrote a game concept in three weeks. I went to him and I said here it is, and he said, here’s a job for you and he paid me $14,000 a year. It was less than I was making. I was working for slave wages at the other place, but I loved it. It was the first time I was around other game developers. No money in it!
Eventually they sold the company and here I am stuck again. I ended up getting another job. I started a little company called Digital Café. It was one of the first interactive marketing agencies in the world. This is pre web. It was back when there was Company Serve, Delfi and 300 baud modems and 1200 baud by the time I got there.
I learned a lot about online stuff. I was programming more and alongside I was interacting with someone on company serve, and they said, do you think you can make a screen saver to promote something? I said, yes, we can do it. It turned out was a guy from Twentieth Century Fox. I also met someone from Sony.
Once one of them heard about it, another one heard about it and these guys are switching jobs going from company to company. Then they said can you do CD-ROMs? Yes, we were doing the first CD-ROMs to promote movies, and eventually the first websites when the web started and we were putting video on websites.
I became like a little legend, we became experts. I eventually sold that company and discovered internet marketing. I knew a lot about video. I knew something about programming, and I went to an internet marketing event and saw these guys on stage. I said, someday I want to be speaking there too.
I walked out of there excited and created my first product called the Infomercial Toolkit. I wanted to know what is the secret to selling stuff with video? What’s the magic bullet? What’s the shiny object? I interviewed a whole lot of experts. One of whom was Joe Sugarman, one of my great heroes who sold BluBlocker sunglasses, almost a billion worth of sunglasses on television. He became my mentor. He also became my friend because I was the internet marketing guy sand understood how to make internet videos.
All these old infomercial guys said, we know our businesses are dying. It’s too expensive nowadays. We’re turning to the internet. So they’re coming to me. That was interesting. Eventually all the internet marketers said, we’ve got to do this video thing. They didn’t know what equipment to buy, they didn’t know how to compress their stuff, they didn’t know where to put it, they didn’t know how to program it. I became the go to guy for them. Then they asked, will you speak at our event? This internet video stuff is getting to be pretty hot.
Along the way, I developed Traffic Geyser to solve some problems. Then celebrities hear about me. So eventually I’m working with Tony Robbins and Paula Abdul Just now I’ve
been working with Brian Tracy recently in Samoa. They all say, we know we’re not using video effectively. My name shows up. Authors hear the same thing. What do I do? I give. I interview. I show them how to do it and I teach them how to do it. They say what can I do for you? I say, sell my stuff.
This wasn’t a short process. It took me twenty years to get there. Some people would say, you popped out of nowhere in six months. I see you everywhere all at once. It’s because I’ve been honing my skills. I didn’t know anything. I became an expert in a little field, and now my skill set is very much in demand and desirable and useful.
But let’s get back to the big question. How can I do it quickly? Is there a shortcut? There isn’t a shortcut to learning a great skill and becoming a master at it. It’s been said in the book The Outliers that it takes 10,000 hours. That’s five years at 2,000 hours a year which is an average work period, or if you’re willing to work twice as hard, about 3,000 hours, it would take you three and a half years. That’s usually how long it takes to build a platform and become a best selling author. That is the shortest time, the best case.
Tim Ferris, for example, it took him a few years to do it. He wrote 4-Hour Workweek. Now he is a sensation. He still is. He has been able to leverage greatly out of that. What you can do is serve. Find a pain that everyone has. Become an expert at curing that pain. Along the way, gather proof. Show evidence that you’ve solved that problem. Get testimonials, endorsements.
Write a book. That’s the best to prove you’re an expert and authority. I’ll know for sure in the next three weeks, but I basically put together and wrote a book in about eight weeks. I’ve got a writer working with me on it and I basically wrote all the content. I gave him a structure to follow. I’ll have it done inside of eight weeks. Not too bad.
What am I doing? I’m already planting the seeds with off line old school publicity. I’ve been interviewing and talking to other syndicated writers and building relationships with them. I’m getting ready to bring this out. I’m making some videos, speaking regularly.
Being able to create your book with your credibility, turn it into a product. Now you’ve got a back end because you don’t make money from a book, you make money from selling products and services that are replicable. How long does it take to make that? You can make a product in six months. You can figure out how to sell it in another six months. So realistically, I believe someone can come from nowhere, hone some skills, become a reasonable expert and build their back end, their funnel so to speak, inside of about three years.
Could you do it faster? Here’s how I’d do it. Find a topic that you want to be an expert on, identify the experts and become a reporter. Interview them. Help them sell their stuff, using your expert product. You could do that in about six months to a year. Have your name associated with the best and the brightest in an industry that has more opportunity. Could you do it in six months? I think you could. It would be difficult, but it is possible.
The bottom line here is, you’re looking at six months to six years. I’ve seen people who’ve popped out of absolutely nowhere, they didn’t earn their place, they did something, they basically came up as a reporter, but the fact of the matter is, they didn’t have a back end system to consistently generate traffic and generate business. They weren’t really an expert. They weren’t ready.
You hear of someone who wins a lottery for example. What usually happens to them within one year?
David Jenyns: All their cash is gone.
Mike Koenigs: Yes. The reason is, they are not ready. The reason whoever might be listening right now is not a millionaire right now, or not rich and famous is because you’re not ready and you haven’t earned it yet. You don’t have the skills and the resources and the tools in your arsenal and you don’t know what questions the people who are like that have yet.
You have to find someone who can mentor you and teach you those skills so you’re prepared to do it. A lot of people are just never ready for fame. They just are never ready for fortune. They haven’t built the resources, the relationships, the wealth building and wealth keeping resources to get there.
When you’re ready, it happens. It’s not something you get. You get it because you’re giving and you’re giving the right things and the universe pays you back. That might sound a little spiritual but I’ve observed it and I’ve proved it time and time again. I hope this is useful. It might be off on a wild tangent.
David Jenyns: You’ve provided some tremendous insight. It’s clear that you’ve got some mentors that you’ve listened to and who have helped boost you up on the shoulders of giants. In the world of, not even so much SEO, but internet marketing in general, and even any other mentors, who are the people who you watch out there? Who are your mentors and gurus?
Mike Koenigs: I say this happily. Every one of my mentors and gurus have become great friends of mine. I’m honoured that I’ve become valuable enough that they treat me as friend and as mentor as well. I’ll tell you some of my friends who used to be my mentors are. Obviously Tony Robbins. I was in a very dark place in my life back in the late nineties. I went to one of his events. I actually bought his stuff on an infomercial. I listened to one CD and I knew instantly that this was the right thing for me at the right time.
That’s the thing. You’ve got to find someone who speaks to you wherever you are and when you are. He did. I went to his live events and within nine months I had basically rescued my business from near personal bankruptcy. I went from being fat and unhealthy and recently divorced and in a dark place to selling my business and really catapulting the quality of my life both mentally, emotionally and spiritually.
Tony for sure, he has now become a great friend. I just came back from spending almost a week with him in Singapore. I can contact him. If I send him an email, he writes back no matter how busy he is, within twenty-four hors, sometimes within half an hour. He knows I take care of him and won’t waste his time and I’ve made him a lot of money. It’s a great thing.
Joe Sugarman is another one. Back before I knew what direct marketing was, I loved his content. I used to read his advertisements. I’d buy magazines just to read his ads when I was a teenager. I studied direct marketing not knowing what it was. I always loved it. I met him at a live event. I walked up to him and I offered things. I said. Joe, here are all these things I want to do for you. He said, no, you don’t understand, I’m all about teaching, I’m done getting. I’m all about giving now. What can I do for you?
I actually started to cry. It hit me so intensely. I can’t describe it. Here’s a guy who’d clearly attained a state in his life where he had really become a great man. He is a great man.
So the next gentleman is a gentleman called Gay Hendricks. He’s written thirty-three books. He’s become a close friend and a mentor to me. He is just a highly functional being you could say. He is very successful in business and emotionally.
There is another guy named Bob Serling. He’s an expert marketer who has become again a great friend. Frank Kern. I consider Frank to be certainly one of the greatest marketers who has walked the planet. He is a remarkably complex, interesting man. He created Mass Control which was based on Jeff Walker’s Product Launch Formula. He’s a great copywriter, he’s a great Dad, he’s a good friend as well. We live minutes apart from each other. I think right now he is the Mick Jagger of the internet marketing world, except he’s not old. He’s one of the top tier guys.
There’s another man John Carlton who many believe is one of the greatest copywriters alive today. He was friends with the late Gary Halbert. All these are people who are givers. They operate with a high degree of consciousness, they are very generous with their time and with their skills. They give an amazing amount of information away. They obviously sell products too. They are successful financially.
I’d consider most of them to be very happy people and they have rich, complex lives. They’re free. They’ve surpassed what I call the thirty day monster. They don’t have it chasing them anymore.
David Jenyns: They’re definitely some people to keep an eye on. One of the things that really stands out for you for me is how much you speak from the heart. You’re generous with the story you have and your time and information. I wanted to thank you very much for your time on this call.
If people want to find out more about you, and I know you’ve got your new book coming up, where can they go to find out more about you? Maybe we can finish off by talking a little bit about Traffic Geyser. Traffic Geyser plays a big part in the SEO Method.
Mike Koenigs: Here’s what I’ll tell you. I’m going to give you a couple of resources. First of all my personal website is just my name: mikekoenigs.com. The shortcut url is mrbz.com. I’ll also give you a free gift. It’s my interview I did with Tony Robbins, which was more of Tony talking. It’s really powerful. It’s a great giveaway. It’s basically a blueprint of his personal success. It was a remarkable amount of content. I’ll tell you the url to go to for that. It’s www.siteproweb.com/tony-robbins-interview.
Then of course if you just go to Traffic Geyser and opt in, I give away a lot of videos there. The whole idea of how we get people to become our customers is, we give them a lot of great information free. We give a lot of tools and resources and videos which will help them learn how to think right. I always say it’s never about the technology, it’s always about the psychology. The more you understand about how you think the better. The single most powerful transformative exercise you could do is called Theatre of the Mind.
You imagine yourself to be where you believe you need to be and imagine yourself being the person who’ll attract the things you desire most in your life. It sounds a little spiritual, but once you learn to see yourself as you really are versus the way you wish you could be or the way you think you are versus the way other people see you, great things begin to happen. Being honest with yourself on a core level is part of becoming a great marketer.
As spiritual as it sounds, everyone of these marketers that I just described practises that either consciously or subconsciously and you learn it right away. It’s called empathy. When you can feel what you customer feels without you and what you’re going to get from something, that’s when you learn how to speak to them in a completely authentic way. It will help you be a better marketer and it will help you be a better human being. It will help you give more effectively and prepare you for getting on a massive level.
David Jenyns: Great. I’ve actually listened to that Tony Robbins interview as well. Do you still have the PDF accompanying that as well?
Mike Koenigs: Yes, you get the transcript and you get a summary, which is the blueprint which I call The Success Blueprint. It was so successful that I’m actually in the process of producing a movie project right now, calling it Success Needs Clues. It’s actually all about that very thing, which is giving people the tools they need to achieve business success and personal success. If you go to successleavesclues.com it will actually drive you to that opt in page with Tony.
David Jenyns: So if anyone wants to keep an eye on you, go to mikekoenigs.com. Definitely check out the interview. If you want to find out more about Traffic Geyser, you can Google Traffic Geyser or visit theSEOmethod.com/tg and that will take you through my link. Definitely check out Traffic Geyser, it is a great service.
Mike, I can’t thank you enough for your time, it is much appreciated. Did you have any final parting words or just wrap it up there?
Mike Koenigs: First of all, you’re a fantastic interviewer, you ask very thoughtful questions and I appreciate this. I wish you the greatest amount of success. It’s clear you’re a man who operates from the heart as well. What I’d recommend to all the visitors is, make sure to visit theSEOmethod.com/tg because you deserve to earn a commission for giving like you are. I can’t imagine that your listener wouldn’t want you to be repaid. It doesn’t cost anything from their pocket. You’re not only doing them a service, you’re doing yourself a service, and you’re certainly doing a service for me too. Thank you, you’re really a great guy.
David Jenyns: Too kind. Thanks again.
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