Industry: Copywriting
Bio: A direct response copywriter and marketing consultant for close to 20 years (on the Internet since 1992), Michel Fortin has an uncanny knack for writing persuasively.
His track record speaks for itself. In the last few years alone, he was instrumental in selling over a hundred million dollars worth of products and services for a wide variety of clients, stretching hundreds of different and unrelated industries. Often dubbed as the “Roger Bannister of Online Copy” (Bannister was the runner who broke the four-minute mile barrier), his most notable success is one of his salesletters, which sold a $1.08 million online on the first day.








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